If you have been doing search engine optimisation (SEO) with one of the top seo agencies, you know why it’s important to look at what’s ahead for you in the market. You must know what SEO strategies and tactics will work and help you dominate in the search engine results pages (SERPs) and earn more revenue. In terms of SEO, you must follow the best practices and watch your site’s gradual growth. Then, Google introduces constant updates on its algorithms which pushes you to change your entire strategy. One of the most important aspects to pay attention to when it comes to SEO is backlinking. Read on to learn more about the importance of backlinks in SEO:

Role of Backlinks in SEO

There are many factors that Google uses to rank pages in searches. Links are one of the top three search ranking factors used by Google. These links can be on your site (internal) or pointed to your site (external). However, external backlinks provide search engines with a significant message. You manage and control your external links but backlinks are a different story as they can help increase your website’s authority and indicate site relevancy.

What Makes a Good Link?

If you want your link to impress Google, consider these factors:

  • Trustworthiness. Links that come from a trustworthy domain with high authority may improve your rank.
  • Relevance. The search engine giant determines link quality by considering relevance. If you own an e-commerce shop, a link from a tech blog is relevant.
  • Location. How much value Google gives to your link depends on where it appears on a page. Site-wide links placed in the footer or sidebars do not have plenty of value. Contextual links in the body content of a page are worth more than a link in the author bio. Thus, ensure your links are placed strategically.
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